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Learn How to
Earn A Solid Living with Your Creative
Services
Say goodbye to the term "starving artist" and
say hello to a
creative business that turns a hearty
profit.
If you love
working on projects using your creative talents, but just
haven't figured out how to charge what you are worth or
make money with your creative talents, don't
despair! The "business side" of creativity shouldn't cause
you to want to give up.
Here's
the painful reality:
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Most artists
and creative people focus on what they do best -
being creative - but tend to ignore
or set aside the "business side."
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Creative talent alone won't bring you
great clients or earn you enough money to pay
your bills, let alone enough money to pay
yourself.
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99% of creative
thinkers
avoid dealing with the business side of
their business because they
don't like it, they're afraid of it, or they feel guilty
for
charging money for their
creative talents.
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All of my creative clients felt
this way about contracts, cash flow,
and fees when the first got into the business world, and you
probably do, too!
I understand what it's like to be
in business,
and how
difficult it can be to deal with the
"business side" of
a creative business
- especially when you don't enjoy sales, marketing, fee setting,
proposal writing, or business management and are using the wrong
methods to reach your financial goals.
The Straight Truth About Business
 Let
me be totally straight with you - business ain't easy no
matter what you do, but it's even harder in a creative
business because you are personally attached to what you do AND
because you are usually working to sell something for which
there is no concrete "value."
It's not like
selling a car, where you can easily determine the worth of the
vehicle. Anyone can go online and know how much a car is
worth based on model, age, condition, and a variety of other
specific items. But, when you are selling decorative
painting services, planning an event, or staging a house how
do you measure the value of your creativity
for that project?
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Well, I can tell you one thing for sure,
if you are charging by the hour, then you are
absolutely, unequivocally hurting yourself and your
chances of getting paid what you really deserve. |
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Why You're Not Making More Money
I
can assure you that no matter what you've been told, and even if
prospects have said, "You're too expensive!" the reason you're
not making more money is not because your fees are
too high.
Let me prove
it to you.
Think of someone in your industry
whom you know is making tons of money and has lots of clients no
matter how badly the economy is doing. I bet that guy is
charging more than you.
So, if he's charging more
than you, and he has lots of clients then how is it your
prospects are saying you are too expensive?
I'll tell you why:
YOUR PERCEIVED VALUE IS TOO
LOW.
Perceived value
is how much the client THINKS you are worth which has a dramatic
impact on how much the client is willing to pay for your
services.
Perceived
value isn't determined by you, or anyone selling any
thing for that matter. It's determined
by the people to which you sell and their perceptions.
Don't get
discouraged.
Just because
your prospects' perceived value isn't determined by you, doesn't
mean you don't have any influence on that perception.
You
just have to learn:
There are specific questions and ways to determine
this information, regardless of what creative item or
service you are selling, and the methods to get the information
are really very easy once you know how!
What Others Say About Me
Creative
professionals such as faux finishers, muralists, interior
decorators, writers, event planners, fitness trainers,
photographers, home stagers, videographers,
wedding consultants, graphic designers, and fine artists have
all worked with me, participated in my educational
seminars, and used my learning tools to help transform
their creative talents into successful businesses.
Just read
about their successes for yourself:
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I am so
thrilled not just because I GOT THE
CLIENT but more so because you really
helped me understand that VALUE is not
just what you offer to a client but
VALUE has everything to do with how you
PRESENT yourself to the client! You can
only offer value if you feel you are
truly "valuable". I'm giddy with
exhilaration!
I FINALLY GET IT!
I will never
undervalue my abilities again. It was
truly my GOOD KARMA and GOOD FORTUNE TO
HAVE FOUND YOU! You can use my
e-mail for a testimonial. I would
even fly to a seminar and talk about how
absolutely fabulous you are!
A zillion "thank
yous" are not enough.
~NIKKI HODGES
WEDDING & EVENT PLANNER
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Do you know how to
figure out your
true value and prepare proposals clients will be thrilled to
sign without discounting your price or
undercutting what you are worth? Learn how to prepare
and deliver proposals with confident and that get the
clients you really want!
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Kirstin
Carey's book is one of the best resources I
have read to help me create a successful
pricing and networking campaign for my
business. I bought this book right before
meeting with a potential client. By simply
applying the principles of listening to the
client, asking questions and clarifications
from the client, and letting the client tell
me what her needs were (all of which I
learned from Kirstin's
book), my client, of her own accord, raised
my fee 50%! Her statement was, "When I
realized what I was asking you to do, I
realized I needed to pay you more." Thank
you, Kirstin!
~MIKE WORTH
PROFESSIONAL COMPOSER FOR TELEVISION AND
VIDEO GAME MUSIC
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Learn how to get clients to raise their
perceived value and WANT to pay you more!
Start gaining projects for more money then you've ever been
paid before!
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I just
recently got back from a job I did up
in Cape Cod
worth over $11,000
and it is because I used the techniques I
learned from you
to turn a consultation into my biggest
job ever.
~Amy Ketteran
Ketteran Studios
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You too can
absolutely get paid what you are worth and have
the business you really want - and you don't have to love
crunching numbers or reading marketing statistics or
charting out your business plan. You just have to
learn some simple concepts and apply them to your creative
business.
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I just signed my
biggest contract ever – for a Complete
Production Wedding! It’s my most inclusive
(and most expensive!) service package and I
only have you to thank. My new
attitude, proposal write-up, and fee system
reinforced my professional image. Now, I’m
ready to play in the big leagues!
Thank you for helping me earn more money,
save my clients stress, and make my work
more enjoyable. There’s nothing better in
life than loving what you do
(and
getting paid for it!).
~Christina
A. Hagan
Extraordinary Occasions |
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Aren't you
interested in getting
your
biggest contract ever? You can! You just have
to know what to ask, how to charge, and what to do to get paid
what you are worth!
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Kirstin
is not only a
knowledgeable, industry-savvy consultant
and dynamite speaker, she is also a
confidence-builder. I have attended one
of her seminars and am currently part of
her ongoing monthly tele-seminars.
As an
added benefit of participating in her
tele-seminars, she offered a free
thirty-minute phone consultation. I took
advantage of her generosity because I
was quaking in my boots about a proposal
for an important mural commission. My
conversation with her helped me realize
that I was far undercharging for my art.
She gave me advice, selling tips and the
confidence to more than double what I
would have charged for the work. I was
able to quote a figure over $6,000 to a
client without a qualm.
This
is the largest paycheck I've ever
gotten! Thank you, Kirstin!
~deborah e.
Watson
artist |
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Are you
struggling with your pricing, proposals, or fees? How much
more successful would you be if you knew the simple steps to
getting the payments you should be getting for the work you are
doing? You CAN get the checks you deserve.
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"I
already used your advice
regarding fact gathering questions last week
on a prospect and it went really smoothly....
I
got the job and it is a relatively big one for
me ($3,600)!
Thanks."
~John
Pompeo
A
Mural for All Seasons |
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Sometimes, just a little nudge in the right
direction is all you need to open you up to great success!
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"Thanks for an amazing talk today at Manhattan
Producers Alliance. Truly inspiring & it has really opened up a way for me to move forward with
a particular client I'd been having issues with, as well as giving ideas for the future.
Your approach is spot on & had great resonance....
Much of what you said made me think, 'Of course!
Why didn't I think of that?'"
~Joel
Douek
Music for Film and Television |
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The concepts
you need to know to increase your bottom line
aren't difficult, you just have to learn them and use them.
It really is that
simple.
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"Your guidance has helped me immensely! You
have been there for me 100% - especially in
times of great need or sudden emergencies. More
importantly your ability to GIVE unconditionally
is what makes you stand out in your field.
Let's face it... I have called you in times when
I was in a pinch - needing advice in an instant.
You have ALWAYS been there guiding me and
showing me the way.
Because of you:
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I
set higher standards for my business.
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My
negotiating skills improved.
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I once
feared public speaking...I now speak
effortlessly to large groups.
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I
implemented a national training program
- something I was not sure
how
to structure on my own.
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I
realize my value, never compromise my
integrity and set boundaries.
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If someone asked
me in one sentence to describe Kirstin Carey,
I would tell them: 'she's an incredibly
smart woman with a ton of talent,
a mind for business and a heart of gold!'"
-Melanie Serra
President
the home
stager
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You Can Achieve Creative Business
Success, Too!
Don't you want
a business that lets you do what you love and get paid for it?
Imagine being able to do what you love - what you were
meant to do - and having an even, continuous cash flow.
You look at your business bank statement and you have enough
money to pay all of your bills easily, including enough money to
cut yourself a regular, healthy check.
Wow.
Wouldn't that feel great?
It does feel
great, and you should know what it feels like. You deserve
to love what you do and get paid for your talent and
creativity. It's a gift. You should open it and enjoy it!
Who Am I?
 My
name is Kirstin Carey
and I've been presenting programs and consulting
people for over 14 years
helping them do what they enjoy AND make money while doing it!
I understand how difficult business can be, as I own my own
business and I'm married
to a "serial
entrepreneur" who is continually starting, growing, managing and
selling businesses. So I get to live through
Tom's business ups and downs, too.
In the
beginning of my career, I worked mostly with corporations and
companies to help them and their employees market and sell more
effectively. Over the years, I was approached by a
photographer, an interior decorator, a graphic designer, and a
muralist to help them. Each person wanted to make more
money with their creative services, but was struggling with many
of the same business issues.
It
was obvious there was a
huge void in business education and
business learning tools specifically
designed for creative
folks. So, I created
programs and
educational support items to fill this
gaping need.
Now, most of
my focus is on the needs of the creative business owner.
What You Can Do to Start Learning
for Free Right Now
The easiest and quickest way for
you to start getting the information you need to begin building
a successful business that will actually earn you a healthy
living with your creative talents is to sign up for our
regular e-newsletter.
All you have to do is enter
your name and email address in the space provided below and
you will receive your first issue in just moments! It's
that simple.
By signing up for the newsletter, you get
articles on specific topics such as how to raise your prices
and gain more customers and how to deal with buyers who claim
they don't have any money. There will also be articles on
marketing, website development, fee setting, and writing proposals.
Also included in each newsletter is a special Q & A section
which tackles real questions asked by creative professionals
just like you. So, it's packed with great information
you can use right way.
So, what are you waiting for? Enter your
name and email in the spaces provided above now and get started
building the business you want.
May you always do what you love and get paid for
it!
Kirstin Carey
MyCreativeBiz.com, a division of
Orange Tree
(800) 303-3934
kcarey@MyCreativeBiz.com
P.S. If you are ready to go to the next
level, and want more information than the newsletter will
provide each month, then click here
to check out the "Starving Artist No More" book and audio
programs to help you start learning right away.
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